Theory11 Exposed... Again!

Mark · 11-30-2011, 04:04 PM

Fin, I don't think it comes down to just opinions. Look at the facts:

- The United Playing Card Company produces the highest quality and most versatile decks of cards in the world, for families, for magicians, for cardists, for gamblers, for collectors, they make it all;
- Each of the official ads for the different kinds of playing cards (all of them made by Theory11) contain cardistry, and cardistry only. That is: two for Bicycle cards, one for Tally-Ho's and now this one for Bee cards;
- Those advertisements, that focus merely on cardistry, could make laymen think 1) that those cards are only for cardists, 2) that each of those decks handle and are exactly the same apart from their back design, or 3) that those decks are all meant for in the same situations (whether it is cardisty or anything else).
- Apart from the four playing card ads, the USPCC has a series on the World Series Of Poker, one educational video (how cards are made) and only one other ad.. which is on playing cards with friends.

This is by no means making the customer base wider, it is making it smaller. Any marketer can tell you that the four playing card ads, only containing cardistry, are not making sense, especially not for a company (the USPCC, not Theory11) that produces cards for literally everyone, and thanks to T11 now seems to focus on cardists mainly, which may very well be the smallest customer base they have.

11-30-2011, 04:04 PM	#1
Mark Join Date: Feb 2010 Location: The Netherlands Posts: 935	Fin, I don't think it comes down to just opinions. Look at the facts: - The United Playing Card Company produces the highest quality and most versatile decks of cards in the world, for families, for magicians, for cardists, for gamblers, for collectors, they make it all; - Each of the official ads for the different kinds of playing cards (all of them made by Theory11) contain cardistry, and cardistry only. That is: two for Bicycle cards, one for Tally-Ho's and now this one for Bee cards; - Those advertisements, that focus merely on cardistry, could make laymen think 1) that those cards are only for cardists, 2) that each of those decks handle and are exactly the same apart from their back design, or 3) that those decks are all meant for in the same situations (whether it is cardisty or anything else). - Apart from the four playing card ads, the USPCC has a series on the World Series Of Poker, one educational video (how cards are made) and only one other ad.. which is on playing cards with friends. This is by no means making the customer base wider, it is making it smaller. Any marketer can tell you that the four playing card ads, only containing cardistry, are not making sense, especially not for a company (the USPCC, not Theory11) that produces cards for literally everyone, and thanks to T11 now seems to focus on cardists mainly, which may very well be the smallest customer base they have.