Presenting the Art Fighters Playing Card Company

[Mark]

Originally Posted by s13zeTheDay

Though I know your intentions are better than most companies, I just worry that with magiciansthegathering producing videos, having a tutorial service, and now decks, pretty soon it will just be another commercial magic site, intentionally or not

It's okay if people start calling us commercial, but as soon as they call us "another commercial magic site" they don't really know what we are doing.

There are quite some factors that make a seller 'commercial', one of the most important ones being (overly) hyping products and trying to gain as many customers as possible for the sake of selling those products and making (a lot of) profit. This often includes getting on other websites in order to promote those products, and setting up affiliate and/or partner programs. We don't do any of this, for the reason we don't care a bit about the money. This is also why our very best/trademark effects are kept much more of a secret and underground (in a non-marketing kind of way).

Instead, we care about the art and try to do everything to make the art something special again, what it was supposed to be. We are 100% against free magic tutorials and public exposure, and we make extremely cheap exposure videos and tutorials so that people learn not everything is free or supposed to be free in this world. Also, we have our customers come to us instead that we go to them and we don't put anything down their throats. And we don't make actual trailers for our effects but make full performance videos instead, and we can make the prices of whatever we sell as low as possible, once again for the fact we don't care about the money.

That being said, yes, we will sell the playing cards in a much more commercial way, but 1) playing cards aren't magic and 2) most, if not all of the decks we will produce should make people realize that the way the art commercialized over the past years is absolutely ridiculous.

Take uncut sheets, for instance. You pay eight to fifteen times more for a deck which you cannot even use and if you start collecting them, you can't list them or hang all of them on your wall because they take too much space. Then to realize the decks were only produced half way through, uncut sheets are much cheaper to make than actual cut and boxed decks of playing cards. This is one of those odd, overly hyped, commercial things of the past few years.

So I hope that clears things up. Thank you for the concern though.