Disappointment in today's magic industry...

[Albert]

Originally Posted by Fin

The bottom line: Dan & Dave, Theory 11, and others, have just had the business brains to realise that the magic industry had room for "designer labels" and they have started companies to fill those gaps. Those who don't like it shop elsewhere; those who do like it are keeping them in business.

You make a great point. My only doubt or rather, curiosity (?), lies in the fact that these companies either seriously believe that they are those high-label brands or they are utilizing their target market of younger people (who usually get gifts from parents) and implanting into their brains that they are awesome, that they are the representatives of magic, making those younger people want to buy it. This is a great business tactic, but also at the same time, very very filthy since they, in reality, are NOT the awesome brand they claim to be. They simply manipulate their target market into making their parents buy it for them especially since those parents don't know anything about the magic market.

It really is not cool how they manipulate vulnerable people like that.

[Fin]

Originally Posted by Albert

This is a great business tactic, but also at the same time, very very filthy since they, in reality, are NOT the awesome brand they claim to be. They simply manipulate their target market into making their parents buy it for them especially since those parents don't know anything about the magic market.

It really is not cool how they manipulate vulnerable people like that.

But what you are talking about here is, quite literally, advertising; this is the very nature of the beast! There are countless adverts on tv, targeted at the correct times to hit youngsters while they are watching, and these adverts are doing the EXACT same thing - manipulating their target audience into making their parents buy whatever it may be, pokemon, barbie, etc Toys, magic, sweets, whatever. We don't actually NEED any of it, and companies are competing to convince us and our parents that we DO need it all! So even if Theory11 secretly knows its not as good as it's making out to its customers but publicly acts like its great then what have we got? Absolutely NOTHING new in the world of business - in fact nearly all companies "big themselves up". So if now we are having a go at Theory 11 for "targeting" a young audience and "manipulating" them, then we should also be against, lets face it, most if not all advertising which is aimed at children.

Ever heard of Coca-Cola? It's widely known as one of the ultimate success stories of the power of advertising over the actual quality of a product. Think about it - by far the biggest drink brand on the entire planet, but what is it? Where did it come from? (I mean what planet). It doesn't even have a name for the flavour; it's just "coke". Can anyone tell me why its so popular? Not because its the best tasting drink in the world; not by a long shot. The sole reason for Coke's success is advertising. But if you don't like the taste of Coke then you may say "they are not the awesome brand they claim to be and are purposely ripping us off". Clearly this is just your opinion and their success belies the fact that there's is obviously more to this than just one big hoodwinking scam. Maybe it's down to your taste!

Are we really to think the Theory11 guys are sat in their office thinking "we aren't that good but lets make out that we are to fool our customers and sell more than we should! Muahahahahaaa!". Nope. Its as simple as this: They have chosen their approach, they are confident with their brand (whether right or wrong), and they think the prices are justified (whether right or wrong). The truth of the rights and wrongs come down to opinions and nothing more. No more evil conspiracies or purposeful hoodwinking of customers than many, many other companies - just a different approach to the one that you would like for a magic business.

I guess I'm just more forgiving of different peoples ideas and approaches to the magic business than you guys are, but thats ok; I am amazing like that