Theory11 Exposed... Again!

Fin · 11-17-2011, 03:21 AM

If you buy a dvd the credits are at the end, included on the dvd, but you usually still have to buy it to watch them all. Same with a book; all the credits are in there. Should they also be included on every poster or advertisement? Of course not. The trailer's sole purpose is to get attention for the product. The role of an advertisement has never been to give credit to all creators involved. Sure, if Spielberg directed the film you'll make a big deal of it, but this is not the main push of most adverts and I think it is unreasonable and unrealistic to expect let alone insist on crediting in a video trailer, whatever it may be for. If someone really wants to find out as much as they can about the credits BEFORE they buy the trick then a bit of homework is not a difficult thing.

Honestly, I think most people who actually buy this will be doing so because they love the look of the move and they simply want to learn it. The history lessons can be kept for later, and they are; included in the video there is a "brief history" segment where Mr Lax gives a long list of people who have worked on the idea before him. He isn't trying to hide anything and neither are Theory 11 who have done similar releases before. Dan White presents "Card to Mouth". Jason England teaching classic sleights like the "classic pass", "cover pass", "overhand shuffle".. etc. Sure, if you knew little about card magic you could be forgiven for thinking Jason invented all those!

But this doesn't mean the trailer needs to babysit you and make everything crystal clear before you've even bought the video!

The move is quite difficult to do well; I'm just glad someone has finally filmed a relatively detailed tutorial on it

---------- Post added at 03:21 AM ---------- Previous post was at 03:08 AM ----------

A quick quote from someone who's purchased this and posted their comments on the Theory11 website..

"Geraint Clarke • South Wales, UK • 11/13/11
So much more than I was expecting. Rick really has improved on a classic here. The mechanics of it are much more fun to perform, and he covers every little movement in a professional step by step download. Great crediting, great move, great download. Get it!"

Notice his use of the words "improved on a classic", and "great crediting". Yes, he's not talking about the trailer, but I think it's worth noting, that this customer at least, is under no illusions as to the origin of this move.

11-17-2011, 03:21 AM	#11
Fin Join Date: Jun 2011 Posts: 530	If you buy a dvd the credits are at the end, included on the dvd, but you usually still have to buy it to watch them all. Same with a book; all the credits are in there. Should they also be included on every poster or advertisement? Of course not. The trailer's sole purpose is to get attention for the product. The role of an advertisement has never been to give credit to all creators involved. Sure, if Spielberg directed the film you'll make a big deal of it, but this is not the main push of most adverts and I think it is unreasonable and unrealistic to expect let alone insist on crediting in a video trailer, whatever it may be for. If someone really wants to find out as much as they can about the credits BEFORE they buy the trick then a bit of homework is not a difficult thing. Honestly, I think most people who actually buy this will be doing so because they love the look of the move and they simply want to learn it. The history lessons can be kept for later, and they are; included in the video there is a "brief history" segment where Mr Lax gives a long list of people who have worked on the idea before him. He isn't trying to hide anything and neither are Theory 11 who have done similar releases before. Dan White presents "Card to Mouth". Jason England teaching classic sleights like the "classic pass", "cover pass", "overhand shuffle".. etc. Sure, if you knew little about card magic you could be forgiven for thinking Jason invented all those! But this doesn't mean the trailer needs to babysit you and make everything crystal clear before you've even bought the video! The move is quite difficult to do well; I'm just glad someone has finally filmed a relatively detailed tutorial on it ---------- Post added at 03:21 AM ---------- Previous post was at 03:08 AM ---------- A quick quote from someone who's purchased this and posted their comments on the Theory11 website.. "Geraint Clarke • South Wales, UK • 11/13/11 So much more than I was expecting. Rick really has improved on a classic here. The mechanics of it are much more fun to perform, and he covers every little movement in a professional step by step download. Great crediting, great move, great download. Get it!" Notice his use of the words "improved on a classic", and "great crediting". Yes, he's not talking about the trailer, but I think it's worth noting, that this customer at least, is under no illusions as to the origin of this move.