I'm no lawyer so I don't know the ins and outs of "idea theft" and how much of a trick, if any, Theory 11 or any other company actually "owns" when they put out a video featuring it. They own the rights to the video, and I totally believe that someone else putting up an explanation video on youtube is unethical and possibly illegal. But performing a trick you have watched and worked out yourself is COMPLETELY DIFFERENT, and I'd love to see which paragraph of their terms and conditions they quote which says someone can't perform something they haven't even bought. No legal contract has been signed, nothing has been bought, but they want to have a say in what I perform just because I watched one of their trailers? Nah. Unfortunately reality is not on their side if any company selling magic wants to also own anyone who performs it! It is worth noting however that if you want to put on a school play of "The Lion King" you will have to get permission from Disney!! You have all been warned.
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