I still think that there is a huge difference between advertising/marketing/branding and misleading/fooling customers and supporters. There is nothing wrong with the first ones (it used to be the biggest part of what I studied at university) but the last ones are either morally wrong or even illegal by many country's laws in case of misleading (making false statements, leaving out essential information and such).
Obviously, morals differ from person to person. However, if main customers and supporters of a company disagree on something, ignoring it or even removing such criticism (being the company in question) is considered to be morally wrong by most people, if not all but the company itself.
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