In reality, there are many people in this world who do not take criticism very well. The only reason Jonathan tries to make himself look far better than he actually does, is because it is all marketing, as Richard has stated. Jonathan himself has daily performances in his restaurant, with complete strangers. This may be the reason that he is bias towards the "Co-worker&Friend" performances. Also, in previous video comments that Jonathan himself has posted, he relies heavily on restaurant tips. If that is what he relies on, his selling of tutorials would still in your opinion, have bad morals in terms of magical philosophy, but what about his own morals in life? People need money to live.
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